Darrell Alfonso

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.

In this conversation, Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed.com and author of the MarTech Handbook, dives into the evolution of StratOps in marketing. He discusses the balancing act between technical and strategic skills vital for career growth. Darrell emphasizes the transformative impact of no-code tools and the importance of product management in martech. He also explores challenges related to technical debt, effective knowledge sharing, and aligning marketing functions with broader company goals, all while maintaining a passion for the profession.