The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
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Do You Need a Do-Over?
Darrell: Have you ever been at the point where you basically declared bankruptcy in an operational environment? And if so, what are the considerations for saying, hey, we just need a do-over? I've also worked with a number of friends that have gone through this sort of clean slate type approach to Martech. It's very often done after an acquisition or merger or a sell-off of one of the business units.
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