The Marketing Week Podcast This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
Jul 27, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 2min
The Negative Effects of Stock Based Compensation on Firm Performance
02:21 • 2min
The Future of Incentive Based Remuneration
03:57 • 2min
The Convergence of Marketing and Strategy
05:42 • 5min
The Importance of Strategy in Modern Marketing
10:34 • 2min
How to Be More Influential in the Capital Markets
12:20 • 4min
How to Be Truly Customer Centric in a Data Age
16:48 • 4min
Strategy in a Hyperplitical World
20:20 • 4min
The Impact of Bud Light on the American Audience
24:47 • 4min
The Politics of Brand Purpose
28:57 • 4min
The Cost of Corporate Purpose
33:08 • 4min
The Future of AI
37:09 • 4min
AI and the Future of Driving
40:59 • 2min
Chat GPT and the Future of Writing
43:15 • 2min
The Low-End Disruption of Generative AI
45:08 • 2min
How to Be a Great Leader
47:22 • 5min
Roger Martin's One Piece of Advice When Thinking About Strategy
52:06 • 2min