Roger Martin's One Piece of Advice When Thinking About Strategy

If you're if you're tacking toward your competitor the standard norms it's going to be harder to find something great. Ask yourself can i see the customer in a different light in a different way than other people have. Can i see my own company in adifferent way in a different view? Just think different either are great pieces of advice from a professional life well lived so thank you professor Roger Martin for his insight experience and thoughts on the world of marketing business and beyond today.