
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
The Marketing Week Podcast
00:00
The Low-End Disruption of Generative AI
Generative AI can't reproduce to the same standard and perhaps it's more efficient in doing so. The stuff that excels is only borne out of frailty or imperfection or context or environment that can't be replicated, he says. He adds: "If people are creating interesting generic easily comparable copyable even work anyway then maybe generative AI can not reproduce"
Transcript
Play full episode