2min chapter

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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

Marketing Week

CHAPTER

The Low-End Disruption of Generative AI

Generative AI can't reproduce to the same standard and perhaps it's more efficient in doing so. The stuff that excels is only borne out of frailty or imperfection or context or environment that can't be replicated, he says. He adds: "If people are creating interesting generic easily comparable copyable even work anyway then maybe generative AI can not reproduce"

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