Strategy in a Hyperplitical World

I was interested in an article that you wrote called strategy in a hyperplitical world. The assumption that business and politics can and even should be kept separate is no longer realistic, he says. If customers create fissures in that broad market then it's a challenge for you if you're a niche player right? He explains how companies aren't terribly used to the idea of putting together a coalition with people who see the world politically differently than others.