This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
The Marketing Week Podcast
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The Convergence of Marketing and Strategy
During the late 20th century, marketing and strategy began the process of converging. The question is what if strategy is doing its job right is left for marketing. Mike Porter said there's another strategy other than cost leadership. It's called differentiation. This means understanding the customer so well that you can create some value for them.
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