The Politics of Brand Purpose

"Brands have a voice and they have an opportunity because they have big media budgets to use that voice for good but this brings in a different flavor I suppose," says luxatica's CEO. Paul pulman did a really nice job of migrating unilever towards a we care more about the environment view, he adds. "But i think he picked a considerably less polarizing view than than he could have right um?" said Luxury Times editor-in-chief John MacIntosh.