4min chapter

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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

Marketing Week

CHAPTER

The Future of AI

When it comes to AI and perhaps strategy and marketing strategy in particular i tend to be an optimist at Russell so the dystopian view does not sort of immediately come to mind. The technologies that have ended up having the most important impact on the world i think are ones that augmented humans and not substituted for them right? I would argue that over the course of human history like we should just look at AI as you know the next interesting cool technology.

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