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4min chapter
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
Marketing Week
How to Be More Influential in the Capital Markets
Marketers don't have much influence they're not seen by their CEOs as equal peers. Capital markets are only interested in earning a return on the market price of the stock. If you want credibility with the CEO you've got to empathize with the CEO's challenge and say how can I help them deliver against those expectations?
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