This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
The Marketing Week Podcast
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How to Be More Influential in the Capital Markets
Marketers don't have much influence they're not seen by their CEOs as equal peers. Capital markets are only interested in earning a return on the market price of the stock. If you want credibility with the CEO you've got to empathize with the CEO's challenge and say how can I help them deliver against those expectations?
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