5min chapter

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This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

Marketing Week

CHAPTER

How to Be a Great Leader

Great leaders have to make decisions on the basis of a lot of disparate information. You don't become a great leader by asking for kind of comprehensive market research and coming back with it, he says. Steve Jobs is a perfect example of that who had spectacular flops that were just total busts including Lisa. changing tact completely go back we talked about earlier to leadership leadership capability you've worked with a lot of great leaders so i would say those are the top two in order to make those decisions you need the the this most ornate tapestry of of information and in insights to feed the decisions in this the world that is more deterministic than it is random and chaotic right?

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