The Importance of Strategy in Modern Marketing

There is a school of thought amongst many people who are critical of modern marketing modern marketers that marketers have become very tactical in nature and perhaps less credible. So how does this net out then you just don't have strategists anymore or what's the flip side to that? You can be a strategy maker. Yeah no I see I see lots of that. The practice of marketing strategy whether the intersection of the two is not is not great out in the world.