In the Sauce

Building Your Media Budget

Jul 13, 2023

51:12

Creator website

AI Chapters

Episode notes

Introduction

4min

How to Create a Sustainable Long Term Business That Has Meaning and Depth Behind the Lowest CAC

2min

The Evolution of Marketing as a Function

2min

The Evolution of Champs

4min

The Importance of Strategic Planning

3min

The Importance of Having a Single KPI Between Behind Every Dollar You Spend

3min

How Haven's Kitchen Is Growing and Prioritizing Retail Partners

6min

How to Build a Channel Around Use Case and Subscription and Retention Focus

2min

Amazon and D2C: A Different Perspective

4min

10.

The Importance of Investing in D2C

2min

11.

How to Test Ads That Work

2min

12.

How to Measure Your Influencer Marketing ROI

3min

13.

The Importance of Cross Functional Collaboration in SaaS

3min

14.

The Role of Paid Social in Advertising

2min

15.

How Aisle Can Be a Good Channel for ROI Media

3min

16.

How to Invest in Brand Awareness

4min

17.

How to Build a Store Locator for Your Site

3min

Stacey Hartnett is VP of E-Commerce and Marketing at Chomps, the better-for-you meat snack inspiring a healthier way of high-protein snacking. On this episode of ITS, Ali and Ashly (Haven's Content Director) chat with Stacey about the ever-evolving role of marketing, which channels support awareness vs. retention, and how Chomps grew from a DTC brand to one with 20k national grocery doors.

Photo courtesy of Chomps.

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