The Importance of Strategic Planning

With this unlock of, you know, diversifying sales, general diversifying media, growing omnichannel business, there's going to be an endless kind of toolkit on levers you can pull. So I think that's really where the articulation of your short and long-term strategy come into play. For us, it's just as important to define what we are doing as it is to defines what we are not doing and when that's happening.