Amazon and D2C: A Different Perspective

It's a different kind of view on how you're creating those experiences online and how you execute that. Those are going to be two different levels of internal investment and execution. Amazon is an incredible platform for the volume for being able to build that A-plus content strategy without the need for development and execution. You guys will have to think about what is that entry point into your site? Are you building dedicated landers out? How are you optimizing the heck out of those pages for a new consumer versus a returning consumer?