How to Build a Channel Around Use Case and Subscription and Retention Focus

We actually reversed it from what you guys are talking about and replatformed as a weighted build community and loyalty with our consumers. So that's interesting. I'm just picturing a bunch of you sitting around a table and being like, okay, we've been focused at top of funnel since our inception. And now we're focused at that repeat consumer and getting them to really feel a part of what they've just tried. What does that look like in actual, okay, now you send your team out to go do XYZ?