How to Measure Your Influencer Marketing ROI

For us, things like influencer marketing is probably our highest or is our highest investment from more of a broad digital marketing perspective. We do Amazon, you know, send me a sample program, for example, where we have email capture. So we have this really robust email list that we know knows, prefer to shop on Amazon. And I mean, and then I'm just thinking about linking it back to Maddie, who runs email.