Building Your Media Budget
In the Sauce
The Role of Paid Social in Advertising
We're just finding different sources of a more qualified audience targeting. Something like Instacart, for example, is just an unbelievable unlock for us. Because we can really tap into actual purchase data in and out of category. For us, it's not just focused on category switchers, it's incremental to categories. So broader, broader, better for you snacking. Yeah.
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