How Aisle Can Be a Good Channel for ROI Media

The evaluation right now is, is this the channel that works for ROI media? Is this the performance media channel? So does it fit within, you know, D2C card rails or redriving qualified traffic to site? The second piece that's, that's open right now, we haven't tested this, but a lot of conversation is going around how do we support the retail business and is that the right channel?