How to Invest in Brand Awareness

Ashley, what is all this sort of, I know her, her brain is kind of amazing. What do you want to follow up on? Well, first off, I definitely want to relisten to the entire episode. Um, second, I think what I really want to dive into is the idea that if we were to run ads, let's say for our current line, there is sort of that level for education. And I'm thinking with our new line, we're not going to have to educate the consumer on what or how to use the product. You know, and I've been thinking about it vertically. Maybe we need to think about it laterally. Yeah