The Importance of Investing in D2C

The lifetime value of consumers and the loyalty of that audience is still so important, but the scale is different. It's going to take a while to get profitable. I think there was a misconception that Amazon is just profitable day one because it's not the same in terms of a UNFI. But you are going to be making a pretty solid upfront investment. That said, it seems like it's a good channel. Like you said, from a volume perspective and also just from a search perspective.