How to Test Ads That Work

It's all about the Amazon flywheel, which I truly believe in and you've seen. It might not be profitable from day one, though, understand what's that investment window to really prove out the channel. But honestly, it's a huge unlock and growth opportunity for us still to continue to invest. And then there's just good old fashioned Google ads, Facebook ads, Instagram, even Pinterest. Like everyone's got, you can do an ad anywhere.