The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

3. Do Lead Magnets Work and Do You Need One?

Jul 6, 2018
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Episode notes
1
Introduction
00:00 • 2min
2
What Is a Lead Magnet?
01:43 • 4min
3
The Big Bang Theory
05:28 • 2min
4
You Haven't Given Me a Gift, You've Given Me an Obligation
07:41 • 4min
5
Do You Want to Be Giving Up Front With a Lead Magnet?
11:59 • 5min
6
How Does Giving a Gift Boost Donations?
16:46 • 3min
7
Are You Getting People to Give You a Thing?
19:35 • 3min
8
Payit Forward at Starbux?
22:11 • 4min
9
What Makes a Good Lead Magnet?
26:33 • 5min
10
How to Make Your Lead Magnets That Much Better Before You Release It
31:30 • 5min
11
Do Lead Magnets Work?
36:53 • 4min
12
Do You Have a Lead Magnet?
41:19 • 6min