3. Do Lead Magnets Work and Do You Need One?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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Are You Getting People to Give You a Thing?
If you ask people to take on a simple task, they are not likely to refuse. You can keep asking for bigger and bigger things, including larger donations. And there is this feeling of reciprocity that is naturally placed in their mind. It makes a really big difference on the organization who is receiving those donations.
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