Do You Want to Be Giving Up Front With a Lead Magnet?

In a study on reciprocity, people who were given mince at the end of dinner increased their tip by 20%. But do you always want to give after the fact, or do you want to be giving up front? And it depends. You know, there's another really interesting study that found that if you gave a gift after receiving large donations, if the non profit then was to thank people and send them a gift, they actually saw their donations go down. It just brought a level that they didn't really feel good about into that donation set up.