3. Do Lead Magnets Work and Do You Need One?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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Payit Forward at Starbux?
The concept of reciprocity comes up in other types of businesses. Do you feel bad about it? Are you angry when you get the charge for 20 dollars? Or do you feel like, wow, i must have really made their day?" It's very likely that you would not feel good about that and not agree to those terms, because that's ridiculous," he says.
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