The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

3. Do Lead Magnets Work and Do You Need One?

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Do Lead Magnets Work?

Gifts can make a really big difference in your sales conversions. Remember that most of the time you're giving to someone who has not met you in person. And if you execute this wrong, it can be a huge social fo pa,. which can be difficult to recover from.

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