What Is a Lead Magnet?

melina palmer: I am so excited to talk to you a little bit about leed magnets. You have probably heard of these before, especially if you are a small business owner. A lead magnet is when somebody gives you something for free and then gets added on to your list. The reason that a lead magnet works is the concept of reciprocity. This would be if a friend does you a fa vor, and you feel obligated to do a favor back in the future.