3. Do Lead Magnets Work and Do You Need One?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
00:00
The Big Bang Theory
"It's a funny little trick of our brains that we want to do nice things for people who donice things for us," she says. "You don't want to look like the jerk who didn't get someone a gift that got you a gift" 'The foundation of gift giving is reciprocity,' he adds. "'I'm definitely not an expert in physics or any of that, but i really love the show' I think it's witty and fun."
Transcript
Play full episode
