The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

3. Do Lead Magnets Work and Do You Need One?

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

00:00

Do You Have a Lead Magnet?

Make sure it's authentic and it's from you if you're ever giving gifts out. It has to work if it's a tactic that so many people use. If you go too far and youare giving every one too much, it could also get you into this sort of a turning every one into a close relative or friend. So again, fine lines all over the place, but in general, lead magnates are incredibly effective, especially when done well.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app