
3. Do Lead Magnets Work and Do You Need One?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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Do You Have a Lead Magnet?
Make sure it's authentic and it's from you if you're ever giving gifts out. It has to work if it's a tactic that so many people use. If you go too far and youare giving every one too much, it could also get you into this sort of a turning every one into a close relative or friend. So again, fine lines all over the place, but in general, lead magnates are incredibly effective, especially when done well.
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