The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

3. Do Lead Magnets Work and Do You Need One?

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Introduction

This week on the brainy business, understanding the psychology of why people buy. Do lead magnets work? And do you need one? Melina palmer will be talking about behavior economics and how to incorporate it into your business. The show is hosted by melina palmer at iReport.com.

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