3. Do Lead Magnets Work and Do You Need One?
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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How Does Giving a Gift Boost Donations?
If they were given a gift up front, donors increased giving by 17%. And give i four postcards and envelopes boosted the donations by more than 75%. So really interesting how our brains work when you get into this social space. There's a lot of power that can come with that.
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