You Haven't Given Me a Gift, You've Given Me an Obligation

i love that sheldon in the big bank theory puts into words some of these concepts and things that are happening in our brains. And it turns out that is sort of what happens in the world of lead magnets as well. When i talk about couple of studies here, there are links in the show notes to specific studies when i talk about them. If you want a little bit more information, definitely feel free to e mail me at melina at the brainy business dot com for any reason.