Good Stress: Jeff Krasno On The Health Benefits of Deliberate Discomfort, How To Have Hard Conversations & Applying Eastern Wisdom To Western Medicine

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Mar 17, 2025

In this conversation, wellness entrepreneur Jeff Krasno, co-founder of the Wanderlust yoga festival and author of "Good Stress," shares his journey from wealth to authentic well-being. He discusses the concept of hormetic stress and its role in building resilience. Krasno delves into the intersection of spirituality and health, emphasizing the importance of discomfort for personal growth. He explores how embracing hard conversations can foster empathy and connection, and highlights the benefits of combining Eastern wisdom with Western medicine.

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ANECDOTE

9/11 and Yoga

Jeff Krasno's wife opened Kula Yoga Project after 9/11.
This introduction to yoga and community healing shifted Krasno's personal and professional life.

ANECDOTE

Wanderlust's Toll

Krasno co-founded Wanderlust, a large yoga festival, but the demanding work led to health issues.
He developed chronic fatigue, brain fog, weight gain, and a pre-diabetes diagnosis.

INSIGHT

Wellness Paradox

Krasno's pre-diabetes diagnosis was a wake-up call despite being immersed in wellness.
He realized that the pursuit of "wealth and hellness" had negatively impacted his health.

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Good Stress

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Jeff Krasno

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