Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Introduction
00:00 • 2min
The Importance of Small Business
02:27 • 3min
The Different Ways Small Brands Get Fucked by Bigger Brands
05:11 • 3min
The Effect of Market Share on Share of Voice
07:57 • 5min
How to Turn the Wheel of Marketing for Small Businesses
13:09 • 3min
How to Position Your Brand in a Small Business
16:11 • 4min
How to Price Your Products Effectively
19:42 • 5min
The Importance of Brand Planning in a Small Business
25:08 • 5min
How to Launch a Hair Removal Cream for Men
30:17 • 5min
How to Measure Brand Awareness in a B2B World Without Spending Money
34:59 • 4min
The Importance of Brand Awareness in Recessionary Times
38:44 • 3min
The Difference Between B2B and B2C
41:35 • 3min
How to Conduct Corporate Ethnographic Research on Customers
44:32 • 5min
How to Price Custom Work When You Don't Have Big Data to Crunch
49:04 • 3min
The Importance of Pricing in Marketing
51:40 • 2min
How to Start High and Go Low in the Market
54:09 • 2min
The Mini NBA for a Small Business Owner
56:28 • 2min
Multi-Channel Integration for Small Businesses
58:20 • 2min
The Transition to a Billion Dollar Brand
01:00:46 • 2min
How to Start a Business in an Organic Way
01:03:01 • 2min
The Importance of Humor in Business
01:04:39 • 3min