The Importance of Brand Planning in a Small Business

Most common question I've had from people that have done the mini MBA from smaller companies is we don't have quant data. Most entrepreneurs lack discipline most small business marketing people like to make new stuff and as a result they make an elementary error of creating too many brands. You want as few brands ideally just one brand to focus all of your resources time effort profitability tracking investments etcYeah so a single branded house and i'll give you a story to to explain why many years ago i got very very drunk with a senior person from record and one of Rekit's favorite brands is V which is a hundred year old hair removal cream predominantly used by women. Over the last five or six years this senior