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Marketing for Small Businesses with Mark Ritson

Marketing Meetup Podcast

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How to Start High and Go Low in the Market

Pricing is a real challenge through nobody's fault. If there can be any good news from the recession, inflationary climate has allowed British companies to get their prices up way beyond where inflation is right. Tesco have been saying they're pretty sure that many of their suppliers are actually jumping up and jumped the shark with their pricing. The only other thing you can do then is use alternative products in terms of sub brands or sub products that have a different level of quality from the original one.

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