How to Conduct Corporate Ethnographic Research on Customers

The key to corporate ethnographic research on customers is just to get amongst it gets a backstage pass and don't have any preperated prepared questions because they kind of defeat the object. The richest man in the world spent every weekend in stores watching people buy his products then he'd go in and talk to them and the shop assistants about what was going on and what they thought. It started a long time ago but ag laughly the double ceo of png was the fame practitioner of it even when he was the ceo png  he'd sit there with the family as they got ready for school and ask them questions about the different brands that png made. You cannot over