Marketing for Small Businesses with Mark Ritson
Marketing Meetup Podcast
00:00
How to Launch a Hair Removal Cream for Men
Rekit realized they had an opportunity to make a hair removal cream for men. They set off on a little mission to discuss what it would look like and what they would call it. In the end they launched VIT for men so why did they launch that brand not some completely different brand? When you have a brand in the early stages as it grows let it find its place, says Rekit's chief executive Joe Hounshell.
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