Marketing for Small Businesses with Mark Ritson
Marketing Meetup Podcast
00:00
The Transition to a Billion Dollar Brand
Growth in general gets to be a problem so at a certain point if you've got 15 or 25 employees you can understand the brand from hanging out with the founder. Beyond that 20 million quid 25 fat 25 employees or the first foreign country you go into it tends to all go horribly wrong. What was once natural organic becomes for every brand of size an artificial thing not in a bad way but it has to become managed and less organic.
Transcript
Play full episode
