How to Turn the Wheel of Marketing for Small Businesses

Small businesses can turn the circle from having an idea to talk into potential customers. The problem that so many small businesses encounter is they simply don't have enough money or time for quantitative research. A broader third party built market segmentation model can be a generic model using basic data meaning for actionable grid stuff. It creates essentially a map of the market without much detail but at least with market sizing and some indicative idea of who does what.