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Marketing for Small Businesses with Mark Ritson

Marketing Meetup Podcast

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How to Price Custom Work When You Don't Have Big Data to Crunch

Mark is a London-based consultant and author of Ethnography. He says it's important to get pricing right when you don't have big data to crunch for example. Mark: If you do custom work it runs against the grain but keep ratcheting up the price that you propose. "Price is all about profit nice i mean there's nothing wrong with that sales"

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