How to Price Your Products Effectively

In a big company we can do loads of great stuff when it comes to pricing. We can basically pretty accurately work out what the price should be to make the most money you can't do that in a small company. For smaller companies I'd recommend a slightly different path first of all just because you're not going to do formal pricing research so if in doubt err on the side of premium most managers do the opposite and underprice their products. Be careful with promotions they start you want to slippery slope that's very difficult to fix our next challenge have a strategy first.