The Importance of Pricing in Marketing

There are some areas where marketing has gone backwards and one of them is we've become by and larger communications group. Most companies now don't trust the marketers to do pricing, for good reason most marketers haven't got a fucking clue how to set up price so there's reasons on both sides i don't worry too much about that it just means the marketers that i and others train in in pricing are worth much much more than others and the companies they work for do much much better.