Marketing for Small Businesses with Mark Ritson
Marketing Meetup Podcast
00:00
The Effect of Market Share on Share of Voice
Boeing doesn't just have a 46 percent market share the average number of purchases per customer for Boeing as you see here is a hundred and the average for Embraer is 37. Small brands get fucked compared to big brands in ESOV so many of you will know excess share of voice it's one of our most important models. I wanted to take you through 10 different little things that maybe can help smaller brands get bigger and avoid the fucking that we've just talked about.
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