

#1349
Mentioned in 17 episodes
The Alter Ego Effect
Book • 2019
In this book, Todd Herman explains how creating an 'alter ego' can help individuals unlock their full potential.
Backed by scientific research and real-world examples, Herman shows how this concept, often used by top athletes and executives, can be applied to various aspects of life such as sports, business, career, parenting, and more.
The book provides strategies for building and activating an alter ego to overcome self-doubt, negativity, and insecurity, and to empower individuals to become their best selves.
Backed by scientific research and real-world examples, Herman shows how this concept, often used by top athletes and executives, can be applied to various aspects of life such as sports, business, career, parenting, and more.
The book provides strategies for building and activating an alter ego to overcome self-doubt, negativity, and insecurity, and to empower individuals to become their best selves.
Mentioned by





























Mentioned in 17 episodes
Recommended by 

after reading it and discovering 

's work through Kobe Bryant.


Shane Parrish


Todd Herman

3,980 snips
Todd Herman: Unleashing Your Secret Identity
Mentioned by 

as a book that coined the term 'alter ego' and its application for achieving goals.


Dan Koe

670 snips
How To Change Your Life So Fast It Feels Illegal
Mentioned by 

in the context of self-discovery and identity.


Brian Johnson

66 snips
This will change your life. Period. (Heroic Elite: Discovery Call)
Mentioned by 

to illustrate the importance of balancing different aspects of one's personality for a fulfilling life and relationships.


Alex Hormozi

61 snips
19 Failures & Lessons | Ep 174
Mentioned by 

, discussing the concept of alter egos and their impact on behavior and performance.


Rob Dial

57 snips
The Secret of Becoming Mentally Strong
Mentioned by 

as a book he wrote, offering a step-by-step guide to personal growth.


Rob Dial

41 snips
Enclothed Cognition: How To Change Your Self Belief
Mentioned by 

in relation to the concept of alter egos and high performance.


Rich Roll

26 snips
Lisa Bilyeu: Transcend the Purgatory of the Mundane
Mentioned by ![undefined]()

as the author of the book and a guest on the podcast.

Pat Flynn

21 snips
SPI 829: The Truth About Stealing like an Artist with Todd Herman
Mentioned by ![undefined]()

as a book that details the alter ego effect, a psychological strategy for improving performance.

Alexis Fernandez

20 snips
415. What is the alter ego effect and how to use it to become the person you want
Recommended by ![undefined]()

as a book explaining how understanding and investing in different archetypes of the self is a powerful performance cheat code.

Benji Carlson

11 snips
205. The Alter Ego Effect: Perform Better Any Time, Anywhere - Todd Herman
Mentioned by 

as the definitive book on alter egos.


Jay Shear

271: Todd Herman | How to Unlock the Hero in You
Mentioned by ![undefined]()

as a tool to handle life's adversity with more resilience.

Lana Del Rey

The Lana Del Rey Method
Mentioned by 

as one of his best-selling books, discussing the use of secret identities to transform one's life.


Todd Herman

647: High Performance Coach: “This ONE Mindset Shift Changes Everything” | Todd Herman
Mentioned by 

as a book with a powerful strategy for self-improvement.


Brian Johnson

The Alter Ego Effect by Todd Herman (Heroic Wisdom Daily)
Mentioned by 

in the context of using archetypes to improve performance.


Emily Fletcher

A New Style Of Meditation That Helps You To Stress Less & Accomplish More - The Emily Fletcher Podcast.
Mentioned by ![undefined]()

, referencing the author's advice of wearing a Darth Vader helmet while writing.

Leon Hendrix

The Subtle Art Of Looks Minimizing (feat. Dr. Mike Israetel)
Mentioned by 

as the basis for the episode and its five-step process for creating an alter ego.


Jay Shetty

The 5 Step Process To Tap Into Peak Performance Anytime & The Tool That Creates A New You
Recommended by Daniel Amen, who uses it a lot with his patients.

Brain Health Revolution: How Two Women are Changing Their Lives and the World One Brain at a Time
Mentioned by 

as a Wall Street Journal bestseller.


Jen Lehner

The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough
Mentioned by 

as a helpful resource for his patients.


Daniel G Amen

Todd Herman: How to Become the Hero Inside You