Business Minds Coffee Chat 271: Todd Herman | How to Unlock the Hero in You
6 snips
Jul 3, 2025 
Todd Herman, a peak performance coach and bestselling author known for his book, The Alter Ego Effect, joins the discussion. He shares a pivotal moment that shaped his approach to coaching. Todd dives into the transformative power of alter egos, explaining how they can help individuals unlock their hidden potential and overcome self-doubt. Personal anecdotes reveal insights on family legacy and the lessons of integrity and generosity. This conversation is a guide for anyone looking to redefine self-identity and embrace their abilities for personal and professional growth.
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Inciting Incident in Coaching
- Todd Herman tells a story about a teenage hockey player who struggled unnecessarily due to misguided psychological work.
- This experience motivated Todd to ensure he never misleads clients similarly with improper diagnoses or assumptions.
Parents' Influence on Todd
- Todd cherishes his parents for their world-class character and influence on his life.
- His mother's generosity and impact stand out as a constant inspiration to him.
Father's Wisdom on Integrity
- Todd values his late father's integrity and humility which shaped his reputation and personal conduct.
- His father taught him to see beyond appearances with a memorable metaphor about "cow shit wrapped in a red ribbon."
