Scout Brisson

Scout Brisson, CEO of De Soi and former founder-operator of a non-alcoholic sparkling aperitif brand, shares her insights on marketing and growth strategies. She reveals how sampling has become their top marketing expense, successfully converting skeptics into loyal subscribers. Scout discusses the importance of crafting sophisticated flavors and clear packaging, while also emphasizing the significance of community connection through emotional storytelling. The conversation highlights De Soi's rise in an initially skeptical market and the pivotal role of major retailers like Target in legitimizing the category.