How De Soi Built a Brand in a Category No One Believed In

In this book, Todd Herman explains how creating an 'alter ego' can help individuals unlock their full potential. Backed by scientific research and real-world examples, Herman shows how this concept, often used by top athletes and executives, can be applied to various aspects of life such as sports, business, career, parenting, and more. The book provides strategies for building and activating an alter ego to overcome self-doubt, negativity, and insecurity, and to empower individuals to become their best selves.

Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale their companies sustainably. The book provides tactical guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms. It includes dozens of pages of worksheets, templates, exercises, and example documents to help create scalable operating systems and lightweight processes. Drawing on nearly two decades of experience as a Google and Stripe executive, Claire Hughes Johnson offers actionable insights and a human-centric approach to developing talent and building a sustainable, scalable company.

In this book, Ben Horowitz shares his personal and often humbling experiences in the tech industry to offer essential advice and practical wisdom. He addresses various hard decisions and challenges that business leaders face, such as firing friends, managing company culture, handling layoffs, and making tough strategic decisions. Horowitz emphasizes the importance of honesty, resilience, and adaptability in leadership, drawing from his experiences with companies like Loudcloud and Andreessen Horowitz.