
Shopify Masters
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Latest episodes

Jun 5, 2025 • 39min
From Zero to Category Leader in 15 Months
Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here.
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Jun 3, 2025 • 30min
Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.Watch the full video interview on YouTube! For more on Rocky's Matcha and show notes click here.
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May 29, 2025 • 41min
How Guru Became North America’s Leading Organic Energy Drink Brand
Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.
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May 27, 2025 • 34min
Million-Dollar Marketing Ideas More Businesses Need to Use
Mary Guai, the creative mind behind Sock Candy, shares her journey from a traditional background to launching a vibrant sock fashion line. She delves into how unique marketing strategies, including leveraging Reddit and targeted ads, propelled her brand's visibility. Guai emphasizes the importance of understanding your audience on platforms like TikTok and Instagram. She also discusses the necessity of data analytics in shaping her marketing tactics and the evolution of her distribution strategy, embracing both direct-to-consumer and retail avenues.

May 22, 2025 • 31min
Building an Olive Oil Brand That Farmers Trust and Shoppers Love
After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here.
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May 20, 2025 • 28min
How Uprisers Uses Partnerships to Scale Community Storytelling
When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here.
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May 15, 2025 • 35min
Behind the Seams: Growing a Bridal Fashion Brand Without Investors
Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.
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May 13, 2025 • 30min
How to Raise $1 Million Before Your Final Product Even Exists
Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here.
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May 8, 2025 • 32min
What Founders Can Learn From Togethxr’s Bet on an Underserved Market
Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.
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May 6, 2025 • 28min
Use Strategic Debt to Grow an 8-Figure Company
Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here.
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