Shopify Masters

Adi Ajayi, the passionate founder and CEO of D'IYANU, has built a multimillion-dollar fashion brand that celebrates West African culture. She shares her journey of combining vibrant prints with contemporary fashion while bootstrapping her business. Adi dives into how mastering Facebook ads skyrocketed her sales and transformed her marketing strategy. The conversation also touches on the transition from online to retail, family dynamics in business, and the challenge of maintaining authenticity while scaling. Adi’s insights inspire aspiring entrepreneurs to embrace their roots.

Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques.For more on Odd Bunch and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bootstrapped with $20K, Still Here grew from painted jeans to an eight-figure denim brand through grit, creativity, and discipline.For more on Still Here and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Taylor Frankel, Cofounder of NUDESTIX, shares insights from her journey in creating a minimalist beauty brand that challenges traditional norms. She discusses innovative celebrity partnerships and the demand for simplicity in beauty products. The conversation reveals how authentic storytelling and grassroots marketing keep brands relevant in a competitive landscape. Plus, Taylor emphasizes the importance of maintaining personal balance and mental health while navigating entrepreneurship.

DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment.For more on DedCool and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bluboho grew from kitchen parties to six retail stores through human connection, customer intimacy, and strategic location planning. Today, it’s one of Canada’s most successful independently owned jewelry companies.For more on Bluboho and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Goodee’s founders built a global home goods marketplace with purpose, curated design, and a 4.5% return rate by helping customers buy better.For more on Goodee and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Laura Thompson, co-founder of Three Ships, a natural skincare company, shares her inspiring journey of scaling the brand from $4,000 to $1M in just four years. She discusses the importance of strategic retail partnerships, like collaborating with Whole Foods, and her experience with rebranding and grassroots marketing. Laura emphasizes the role of a strong email strategy and community engagement in driving growth, while also highlighting the significance of founder wellness and authentic influencer relationships in sustaining success.

How Clubhouse Skin disrupted men’s skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners.For more on Clubhouse Skin and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Knix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation.For more on Knix and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.